design/branding boutique outta MN. offering some totally, totally rad stock images, video, vector art, et cetera.
i just spent two hours on their blog.
click on the pics to enlarge.
don't count TV out. yet.
Here, Grant McCracken thinks about what Jon Fine thought about television budgets way back in June.
If nothing else, it makes sense to me that television remains king for the relatively simple fact that attention spans aren’t growing cross-platform. Folks aren’t neccessarily going to welcome longer ads online in exchange for an uninterrupted program or feature. They’ll tolerate them, sure - opening another browser tab becomes the equivalent of fast forwarding the DVR. It certainly helps to be in a market like Jackson (and Mississippi, by proxy), where simple demographics mean that a majority of the population still gets the majority of their broadcast advertising exposure via television. Hell, there are still wide swaths of the state where you can’t get anything but a dial-up internet connection. As today’s 6th graders get older, things are going to change, and fast, and drastically. I still think that broadcast campaigns are best when fleshed out in their native format and then cast adrift (and squished into tinier boxes) on the insanely fragmented internet.
ps: To further drive home/belabor the point, I’ve got vh1SOUL on in the den, and this video just came on. It’s one of my all-time favorites - an incredibly beautiful work of art that simply HAD to be made for a screen larger than 640x480. I mean, it’s certainly okay on youtube, but shit like that was meant to be seen LARGE. Let’s keep thinking like that, shall we?
